How many times have you participated in a brainstorming session, only to be underwhelmed by the utter lack of follow up? Unfortunately, in most businesses, this is often the norm. Here’s why:
1. The output of the session is underwhelming.
2. No one has taken the time, pre-brainstorm, to consider follow-up.
3. No criteria is established to evaluate output.
4. No next steps are established at the end of the session.
5. No champions are identified.
6. The champions are not committed.
7. The champions are committed, but under-estimate the effort.
8. The ideas are too threatening to stakeholders.
9. No one is accountable for results.
10. The project leader doesn’t stay in contact with key players and “out of sight, out of mind” takes over.
11. The “steering committee” takes their hands off the wheel.
12. The next brainstorming session is scheduled too quickly.
13. The output of the session is not documented.
14. No sponsors are on board.
15. Participants’ managers are not supportive of the effort
16. It takes too long to document the output of the session.
17. The output is not distributed to stakeholders in a timely way.
18. Participants and stakeholders do not read the output.
19. Bureaucracy and company politics rule the day.
20. Somebody, in the session, is disengaged and sabotages the effort.
21. Teamwork is in short supply.
22. Small wins are not celebrated. People lose heart.
23. Participants perceive follow-up as “more work to do” instead of a great opportunity to really make a difference.
24. Unspoken agendas take over.
25. Workloads are unreasonable. Even well-intentioned participants have no time to follow up.
Excerpted from Conducting Genius
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