Here’s all you need to know: The attention span of a goldfish is 9 seconds. The attention span of a human being is 8 seconds. Got that? Now, think about why most “Professional Development” programs in corporations under-perform. OK. time’s up. Here’s why:
The delivery platforms that most organizations use to “educate people” exceed most people’s ability to concentrate. The content may be good, but participants’ ability to stay engaged usually flames out in a few minutes.
Which is just one of the reasons why I love MyQuickCoach, the invention of Jon Peters — one of the first multi-media savants into the Micro-Learning space.
Jon and his team have produced more than 2,700 quick hitting videos (usually 5 minutes or less), featuring thought leaders from a wide range of disciplines.
Here’s one of yours truly on the power of appreciation and acknowledgment. I don’t know if Jon has any goldfish for clients, but I’m sure he’s thought about it.
Jon’s email address: [email protected]
Innovation Starts with the Individual (1:38)
Idea Champions (that’s us)